Future Case Studies

Reporting: Shell vs Patagonia

Reporting: Shell vs Patagonia

This blog argues that true impact reporting requires honesty about both success and failure. Using Shell as an example, it shows how companies can highlight profits while avoiding responsibility for...

Reporting: Shell vs Patagonia

This blog argues that true impact reporting requires honesty about both success and failure. Using Shell as an example, it shows how companies can highlight profits while avoiding responsibility for...

Takeovers: Vegetarische Slager vs Radically Open Security

Takeovers: Vegetarische Slager vs Radically Ope...

This blog argues that ownership and legal structures determine whether a company’s mission survives success. Using De Vegetarische Slager as an example, it shows how selling to large corporations can...

Takeovers: Vegetarische Slager vs Radically Ope...

This blog argues that ownership and legal structures determine whether a company’s mission survives success. Using De Vegetarische Slager as an example, it shows how selling to large corporations can...

Marketing tactics: Booking.com vs Time to Momo

Marketing tactics: Booking.com vs Time to Momo

In a digital landscape full of urgency cues and conversion hacks, not all platforms play fair. While major booking sites have been criticized for nudging users with scarcity and pressure...

Marketing tactics: Booking.com vs Time to Momo

In a digital landscape full of urgency cues and conversion hacks, not all platforms play fair. While major booking sites have been criticized for nudging users with scarcity and pressure...

Product design: iPhone vs Fairphone

Product design: iPhone vs Fairphone

Designing products without planned waste means moving away from disposable business models and planned obsolescence. While many companies still optimize for replacement cycles, circular pioneers like Fairphone show that products...

Product design: iPhone vs Fairphone

Designing products without planned waste means moving away from disposable business models and planned obsolescence. While many companies still optimize for replacement cycles, circular pioneers like Fairphone show that products...

Resilient operations: JBS vs Lenteland

Resilient operations: JBS vs Lenteland

Businesses obsessed with efficiency often become fragile when crises hit. This blog explores how JBS prioritizes short-term scale at environmental cost, while Lenteland builds long-term resilience through regenerative agriculture, biodiversity,...

Resilient operations: JBS vs Lenteland

Businesses obsessed with efficiency often become fragile when crises hit. This blog explores how JBS prioritizes short-term scale at environmental cost, while Lenteland builds long-term resilience through regenerative agriculture, biodiversity,...

Salary structure: Wehkamp vs Voys

Salary structure: Wehkamp vs Voys

Pay transparency is often treated as a policy choice, but it is actually a design decision. This blog contrasts Wehkamp’s traditional compensation model with Voys’ employee-driven and transparent pay system...

Salary structure: Wehkamp vs Voys

Pay transparency is often treated as a policy choice, but it is actually a design decision. This blog contrasts Wehkamp’s traditional compensation model with Voys’ employee-driven and transparent pay system...