Resilient operations: JBS vs Lenteland
Lotte-Marie BrouwerShare
Are you adding diversity in and through your operations so that you are resilient to shocks and crises?

Business as Usual thinks in short-term efficiency
JBS
JBS's business model is built on scale, cost reduction, and maximizing global meat output. This creates a system that depends on intensive land use, high emissions, and fragile global supply chains.
JBS has repeatedly been linked to deforestation in the Amazon rainforest through cattle sourced from illegally deforested areas entering its supply chain. This is not just a supply chain oversight. It reflects a system where environmental damage is treated as an external cost while production continues to expand.
JBS’ emissions are estimated to exceed those of Italy, showing the scale of its climate impact. By contributing to deforestation, biodiversity loss, and weakened carbon storage, JBS helps accelerate the same climate instability that threatens long-term agricultural resilience. In that sense, the company optimizes for short-term output while actively undermining the ecological systems its own future depends on.
Future Entrepreneurs think in long-term resilience
Lenteland
Lenteland takes a different approach by investing in agricultural land and leasing it to regenerative farmers. Instead of extracting maximum short-term output, the model focuses on restoring soil quality, increasing biodiversity, and improving ecosystem health over time.
Farmers working with Lenteland use regenerative practices that strengthen natural systems. Healthier soils retain more water, support more species, and are less vulnerable to drought, flooding, and crop failure. This makes the underlying food system more resilient to climate-related disruptions.
Lenteland also spreads risk economically. Through community financing, shorter food supply chains, and multiple revenue streams, farmers are less dependent on one buyer, one crop, or one market. This diversity strengthens both financial and operational resilience.
What you can do
If you want to create resilience like a Future Entrepreneur, here are some practical tips:
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Reduce dependency on one supplier or market
Build redundancy into your operations. Work with multiple suppliers, diversify customer channels, and avoid overreliance on one revenue source. -
Design for regeneration, not extraction
Look at where your business depends on natural or human resources and ask how you can restore rather than deplete them. This can include sourcing choices, packaging, energy use, or land management. -
Build flexibility into your business model
Keep room to adapt. Businesses with shorter supply chains, stronger communities, and diversified income streams are better able to absorb shocks and recover faster.