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Finance structure: BlackRock vs Sleipnir and JoyWo

Lotte-Marie Brouwer

Does your financing structure prevent money primarily ending up with already wealthy financiers?

 

 

Business as Usual lets already rich people get richer

BlackRock - USA

BlackRock is one of the world’s largest asset managers, investing capital on behalf of pension funds, institutions, and high-net-worth individuals. With more than $10 trillion under management, its primary objective is to generate returns through global financial markets. These returns flow back to investors through dividends, capital gains, and asset appreciation.

This model brings success to the already successful as it reinforces existing wealth structures. Those who already have significant capital benefit the most, as they are the primary recipients of investment returns. The financing structure enables money to accumulate with wealthy financiers and is fundamentally designed to serve them.

 

Future Entrepreneurs ensure that money flows back into the community

Sleipnir - Netherlands

Sleipnir offers a contrasting approach through a cooperative financing structure. Member companies contribute a portion of their revenue to a shared internal fund, which is then used to provide low-interest loans to other members. Instead of relying on external investors, the system builds financial resilience from within.

Because capital is continuously recycled within the network, financial value remains in the community rather than flowing outward to external financiers. This creates a self-sustaining loop where businesses support each other’s growth without extracting value for outside shareholders. The structure ensures that money serves the collective rather than enriching a small group of already wealthy stakeholders.

 

JoyWo - Kenya

JoyWo (Joyful Women Organisation) offers a different model again, built around a nationwide network of women entrepreneurs and their savings groups across Kenya rather than a company network like Sleipnir. Founded in 2009, JoyWo runs on what it calls Table Banking: small groups of 15–20 members pool their savings, loan repayments, and interest at monthly meetings, literally placing the money "on the table" so everyone can see exactly what's coming in and going out. Loans are then issued directly from that pooled fund back to members, with no bank or outside lender in between, and are used to start or grow businesses — from agriculture and poultry to retail and trade.

The scale this has reached is substantial for a peer-to-peer model: JoyWo now counts over 250,000 members across 44 of Kenya's 47 counties, with a cumulative revolving fund exceeding KES 4 billion (roughly $31 million) — money that has never left the hands of the entrepreneurs who put it in. Because loans are repaid with interest back into the same group fund, the capital keeps recirculating locally and funding new ventures, instead of flowing out to a bank's shareholders. On top of loans, groups add welfare contributions and small fines that build collective resilience, so the fund also cushions members through emergencies rather than just financing entrepreneurial activities.

 

What you can do

If you want to handle your finance structure like a Future Entrepreneur, here are some practical tips:

  • Use internal or community-based financing: Create shared funds, cooperatives, or peer-to-peer lending structures to reduce dependence on external capital.
  • Be selective with investors: Choose mission-aligned investors or financing terms that limit excessive returns flowing to already wealthy stakeholders.
  • Prioritize reinvestment: Keep profits circulating within the business or ecosystem instead of distributing them primarily as dividends.
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